Even sporting a face masks, Fredrik Eklund’s voice was plain whereas ready for the Park Home elevator in Highland Park Village. The actual property dealer was shortly acknowledged whereas scouting Dallas, together with companions Julia Spillman and John Gomes, for a possible Texas headquarters for The Eklund | Gomes Team. Along with his actual property prowess (the New York-based group is the primary within the nation for condominium gross sales), Eklund additionally has 1.3 million Instagram followers due to his star activate Bravo’s lengthy working Million Greenback Itemizing.
The Eklund | Gomes Staff landed an area alongside Travis Avenue (within the evolving Knox District), with the help of Douglas Elliman Actual Property, one of many largest unbiased residential actual property brokerages in the US. Already well-established in Houston, the agency simply introduced their enlargement to Austin and Dallas, the place Eklund and his group will run the posh actual property present.
“I really feel like, much more so than Austin or Houston, Fredrik will thrive in Dallas,” says Jacob Sudhoff, CEO of Douglas Elliman Actual Property Texas tells PaperCity.
With so many at the moment migrating to Texas, the Douglas Elliman enlargement is completely timed. One asset the American actual property powerhouse can supply each the Dallas and Austin markets is its unique partnership with London-based Knight Frank Residential. “Each itemizing of ours that’s over $1 million is translated to 33 completely different languages in 60 completely different nations by means of their web sites,” Sudhoff says. “We’re in a position to actually expose Dallas and Texas properties on a world scale like nobody has accomplished earlier than from a residential part.”
And although the posh model’s enlargement is a transparent response to our insanely sizzling market, Texas actual property has traditionally been a bit disregarded of nationwide leisure media protection. With the arrival of Eklund and his group, nonetheless, the realm may start to see extra shine.
“We don’t get the identical consideration as Miami, New York, LA, and even Chicago. That is the primary time the place I really feel like we’re beginning to get that spotlight and starting to see these celebrities come to Texas. And sure, Fredrik and John are celebrities. They’re the primary superstar brokers, and I don’t assume they’ll be the final,” Sudhoff says. “It’s the start of a brand new chapter for Texas residential actual property.”
As for whether or not or not we’ll see a Million Greenback Itemizing Dallas hit Bravo sooner or later, Sudhoff can’t say, although he did admit, “The present goes the place Fredrik goes.”