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HomeFilmsA Cavill Superman Comeback Could Do What Justice League Failed To

A Cavill Superman Comeback Could Do What Justice League Failed To


Henry Cavill’s Superman potentially returning continues to excite DC fans, and Cavill’s absence could actually play into the marketing of his return.


Henry Cavill returning as Superman could present the Man of Steel’s return to the big screen with a marketing opportunity to capitalize on. Buzz has been building for the hope of Henry Cavill returning as Superman in the DCEU, with several events heightening it. In addition to rumors of Cavill appearing at 2022’s San Diego Comic-Con, Ben Affleck has made another return as Bruce Wayne for Aquaman and the Lost Kingdom, enlivening hopes of Cavill’s return.

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Though the San Diego Comic-Con rumors about Cavill did not end up bearing fruit, the excitement for just the possibility of Cavill appearing became easily the event’s biggest DC topic. That has also made it clear that Cavill should don the S-shield again. The long stretch since Cavill has appeared on-screen is also something the studio could emphasize. Although he appeared in Zack Snyder’s Justice League in 2021, that film was created as an alternative cut to the 2017 release, Justice League, the last film that Cavill actively worked on.

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Though it was known that he would return from his death in Batman v Superman: Dawn of Justice, Superman was largely kept out of the marketing of the theatrical version of Justice League in 2017. Justice League not emphasizing the resurrection of Superman to a greater extent in its trailers was a missed opportunity compounding the infamy of Superman’s mustache and the many other failings of the theatrical cut. The 2021 release of the Snyder Cut, was much more upfront with the Man of Steel’s revival, with the “Hallelujah” trailer playing into the jubilation of Snyder’s intended version of the movie being released. A Cavill return could and should greatly emphasize the long-awaited return of the Man of Steel, and a previous Superman movie even provides a template for that.


Henry Cavill’s Superman Comeback Could Be Marketed Like Superman Returns

2006’s Superman Returns was the first Superman movie in nearly two decades, and the trailers and marketing for the movie played that up at every opportunity. The title of Superman Returns itself was a very overt signal of how long Kal-El had been away from theaters since the days of Christopher Reeve’s Superman, while the theme in the lead-up to its release was one of greeting a returning hero. The financial underperformance of Superman Returns notwithstanding, Cavill coming back as Superman would have a similar outline it could easily follow.

The desire for Cavill to return as Superman is itself an offshoot of the long push for the Snyder Cut and one piece of continued calls for the return of the SnyderVerse. With Cavill not having filmed any new scenes as Superman since the 2017 Justice League reshoots, the news of his return could turn that long gap into a genuine asset. Any trailer or publicity materials could drive excitement to see Cavill’s Superman again simply with a “He’s Back!” kind of theme.

When and how Henry Cavill could return as the Last Son of Krypton (a Man of SteelBatman v Superman interval story being a particularly good choice) is ultimately a matter Warner Bros. Discovery would need to map out. Still, with undeniable enthusiasm for Cavill’s Superman to come back, bringing him back to the DCEU’s center stage would be among the best calls the studio could make in their proposed ten-year plan for DC as a cinematic property. With Cavill having been away from the role of Superman for as long as he has been, his announced return could also make his absence into the biggest hype machine his Superman return could have.

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